Digital Marketing Experiments
Make Experimentation
Your Digital Marketing Advantage
Every company needs a lab team - one that continuously tests ideas, challenges the status quo, and discovers what can truly work in digital marketing.
Our Approach
We start with the challenge you’re facing.
From there, we explore solutions built from the five core components of digital marketing - brand, conversion, data, targeting, and traffic - to understand what could truly work for you. Once we’ve shaped the most promising path, we test it through a small, focused experiment that shows whether the solution can deliver real impact.
How we work
Your Vision in just a few Steps
1
Discover
Sharing your Challenge
You schedule a short call and walk us through what you’re trying to solve or improve.
2
Understand
Diving into the Context
We dive deep into your current situation to understand the underlying dynamics, constraints, and opportunities.
3
Explore
developing solution paths
We develop the most promising solution paths using our five core elements - brand, conversion, data, targeting, and traffic.
4
Validate
Implementation & Results
We implement a focused experiment, measure its performance, and show you what truly works.
Your Experts
Blending deep technical knowledge,
business strategy, and high-end design.
A team that understands tech, business, and design to create websites
that don’t just look good — they convert, scale, and drive real results.
that don’t just look good — they convert, scale, and drive real results.
Dominic Thimm
Technical
Dominic, with a strong IT background, effectively bridges the gap between technology and marketing by leveraging his technical expertise to create innovative strategies.
Alina Hoinski
Optimisation
With experience in both design and business, Alina skillfully combines strategic thinking with compelling visuals. She effectively bridges creative concepts with business goals.
Peter Krämer
Design
Rooted in design, Peter knows how to make every website visually compelling. Blending technical precision and creative vision to deliver solutions that are both functional and engaging.
Recent Experiments
Every Experiment Is Unique
About
Why work with us?
We help you move forward by designing and running experiments that reveal what truly works -
fast, focused, and grounded in real data.
fast, focused, and grounded in real data.
The Benefits
of Experimentation
We Start With Your Reality
No templates, no assumptions — we design every test around your goals, customers, and situation.
Faster Than Internal Teams
No politics, no slow decision cycles.
We build what's needed in days, not months.
We build what's needed in days, not months.
We Cover All Five Core Elements
Brand, conversion, data, targeting, and traffic working together.
Every experiment is built from a complete, integrated digital marketing system.
Every experiment is built from a complete, integrated digital marketing system.
We Deliver Insights You Can Actually Use
Clear evidence, not vague recommendations.
You get results your team can scale, replicate, or build into your long-term strategy.
You get results your team can scale, replicate, or build into your long-term strategy.
Discover the Benefits of TWN
A Tiny Team With Deep Expertise
You work directly with the specialists - no handovers, no juniors, no dilution. Decisions are faster, output is sharper, and accountability is real.
Full Stack: Strategy, Tech & Execution
We combine marketing strategy, data engineering, tracking, UX, conversion, and paid media — everything needed to build and run high-quality experiments without external dependencies.
Unbiased, External Perspective
We’re not tied to your internal politics, assumptions, or legacy decisions. That allows us to challenge thinking, uncover blind spots, and test options your team can’t test internally.
Built for Speed and Learning
Our tools, methods, and workflows are designed to deliver outcomes quickly. We ship fast, test fast, learn fast — and shorten months of uncertainty into weeks of clarity.
